Observations on strategy, data culture, and decision making.
The region imports Canadian peas by the shipload and formulates with pea protein from somewhere else. Notes from a season of calls with buyers in Malaysia, Thailand and Vietnam.
Industry associations spend real money on trade missions and pavilions. Here is how to make sure the program produces buyers, not just attendance.
Vendor demos answer the vendor's question. A five-week proof of concept with a rubric agreed up front answers yours. Here is the method.
Before a funding committee reads your headline number, its analyst has five questions. Answer them in the report and the number survives.
Why most AI adoption fails, and how to help your team cut through the hype and put the tools they already have to work.
More metrics usually mean worse decisions. How to prune a dashboard with one question: if this number falls, what will you do?
Multipliers can be stretched to say almost anything. How to build an impact report that holds up when a journalist or a CFO reads the footnotes.
How to write for executives who do not have time to read: the context, the complication, the recommendation and the tradeoff.
Field notes, monthly.
Strategy and economic measurement. No noise.