Agri-Food & Plant Protein (Asia-Pacific)
Canadian peas and lentils are a large share of what Southeast Asia and India import, yet the pea protein in the region's formulations mostly comes from elsewhere. We work on the ground with formulators, distributors and importers to find out who has a real, current need for plant protein, what decides the choice, and what a Canadian supplier has to put on the table to win a bench trial.
Questions we hear
- “Which formulators in Malaysia, Thailand or Vietnam actually buy pea or pulse protein today, and what do they use?”
- “How do we position a Canadian isolate against a China-origin grade that already holds the import registration?”
- “What does an importer need before a first trial: halal, FSSC 22000, samples, indicative pricing, lead time?”
- “Which markets should our association prioritize for its Asia-Pacific program, and how do we measure the program?”
- “Is the distributor route or a direct relationship the right way into this market?”
What we deliver
- Demand mapping
- A market-by-market view of who buys plant protein, in which applications (beverages, plant-based meat, nutrition, pet food and feed), what they use today and what decides the choice: cost per gram of protein, solubility and mouthfeel, certifications, lead time.
- Buyer and distributor qualification
- Direct outreach to formulators, co-manufacturers, importers and ingredient houses, with short calls that establish real need, decision criteria and next steps.
- Supplier representation
- Spec sheets, catalogues, samples, indicative FOB pricing, MOQ and certification status put in front of qualified buyers, and the follow-through to a bench trial.
- Program support for industry organizations
- Market-development briefs, referral networks through Canadian chambers and trade bodies in the region, and reporting that feeds what buyers say back into program design.
Related reading
Frequently asked questions
Which markets do you cover?
Malaysia, Thailand, Vietnam, India and Singapore, working with Canadian chambers of commerce and trade bodies in the region as well as direct outreach to buyers.
Do you sell ingredients yourselves?
We represent Canadian and Canada-linked suppliers to buyers in the region and coordinate specs, samples and indicative pricing. Contracts are between the supplier and the buyer; our role is intelligence, introductions and follow-through.
Can you work for an industry association rather than a single supplier?
Yes. Market-development programs for associations are a core part of this work: choosing markets, qualifying buyers, and reporting back what the market actually asks for so the program can adjust.
Working in this sector?
Start with a 30-minute conversation. No deck, no pitch — just the problem you are trying to solve.
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